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| The power of customer centric strategy - Using the example of Ritz-Carlton |
Serving customer needs and providing customer value should be put at the center of strategic thinking: otherwise a company is in risk of developing organizational competences, which have little or no market value. A remarkable example of a very successful company, whose strategy is entirely customer based is the luxury hotel chain Ritz-Carlton. Every part of this company`s culture is based on providing the finest customer service. We pledge to provide the finest personal service and facilities f
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